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Research papers

Making market segmentation studies more useful

The paper is based on experience in design, interpretation and application of five market segmentation studies for consumer products using samples of 600 to 2000 respondents in West Germany and Argentina and research into variables particularly in...

Catalogue: Seminar 1982: Classifying Consumers
Author: Gerhard Kleining
June 15, 1982
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Citation

Kleining, G. (1982a, June 15). Making market segmentation studies more useful. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/making-market-segmentation-studies-more-useful